Courtesy – Blush Design
Package designing is a process that helps companies to sell their products. It is also a process of attracting consumers while walking around a supermarket, visiting a boutique or checking via online. For a unique specific product, the package designing should also be in the way that the customer lays his or her eyes to buy the product. If you are in the package designing, then these are a few elements that needs to be on the package.
- Written Copy – A written copy can be from the name of the product, description, words in order to grab the attention of the consumers and then make a purchase whenever they wish.
- Imagery – Before the design process begins, you should consider adding pictures. Adding pictures is a good idea since the consumers get to see the product before they make a purchase.
- Required Marks – Now this factor depends on the product or the industry you work. If required then you should consider adding information such as nutrition information, barcode’s, association marks and more.
- Temporary Content – Products such as foods and cosmetics require additional information to be added with the likes of batch numbers, expiration dates etc. These are not necessary to be added on the packaging directly as it changes regularly. However, it is better to leave some space to place a stamp or a sticker with some information.
These are some of the things that need to go on the product packaging design in Melbourne and other parts of Australia.