Anybody who's looking to make money on YouTube should be aware of how much you can make with a video that gets 1 million views. Additionally, it'd be wise to understand a few factors that can influence the potential for income that a YouTube video may earn over its lifetime. Every since a few years ago YouTube started allowing content creators to run multiple ads on videos that are longer than 10 minutes. If you intend on creating a video that will get 1 million views it may be wise for you to stretch the video out past 10 minutes if you want to maximize the amount of money you get from a 1 million view video on YouTube. Of course, with the modern YouTube algorithm you really don't have any shot at getting 1 million views on your video in the first place unless you can engage your audience.
YouTube wants to recommend and show videos that people actually watch for a long time because this keeps people on YouTube longer and allows the company to make more money. If everybody was on YouTube watching a 30 second video that doesn't run any ads at all, YouTube would not make any money and they would go out of business. In order for content creators and YouTube to profit from 1 million view videos on YouTube there needs to be advertisers willing to run ads on the video. Obviously, companies who are paying to run ads on YouTube videos wants people to actually watch the advertisement, so there are only certain kind of videos they want to advertise on. At the end of the day it really doesn't matter how many views a video gets to the company running advertisements. Really, how much money you can make on YouTube from a video that gets 1 million views is an irrelevant question to anybody serious about building a channel on the platform. Creating highly engaging content that keeps viewers watching and keeps viewers coming back is really what YouTube wants to see, and it's how YouTubers make money getting millions of views on the platform.