Guide to Commonly Used Methods of Printing Business Collaterals

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Traditionally, only offset printing variations used to exist. But technology advancements have led to the emergence of digital printing techniques with different pros and cons of their own. With so many options available, choosing the best one can be a huge challenge. Here, going through the commonly used methods might help you make the right decision for getting your business collateral printed.

  • Sheet-fed Offset Printing: You can get high-quality, detailed, and crisp materials printed with this method. The approach allows the use of true spot colors and is capable of handling a stock of heavy papers. Sheet-fed offset printing is commonly used for brochures, manuals, and fine art pieces.
  • Web Offset Printing: This approach is considered an ideal solution for printing high-volume runs. And if you need to fold or glue your material, web offset printing is what you should opt for.
  • Letterpress: The method is used to create memorable pieces using a stock of heavy, textured papers. Letterpress is a historic and elegant method of printing for amazing results.
  • Digital Printing: If you need to print less volume in a short time, digital printing is your go-to solution. Plus, it also allows personalized and variable data prints. Although digital solutions have evolved to match the offset quality, not all allow for true spot colors. Instead of the CMYK model, this approach uses a wider gamut of RGB shades.
  • Silkscreen: It involves burning a screen for each shade instead of a plate, and is commonly used for printing on irregular surfaces like apparel.

Still, confused about making the right choice? You can consult with Brisbane printers about the best approach for your printing needs.

Printing Services by Experienced Printers in Brisbane

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It is quite a challenging task to find the right commercial printer for your printing needs. It is highly recommended that you go for a printing service that is capable of understanding your printing needs. In fact, they must share a vision that you have for your business and work with dedication to fulfill your requirement. Besides, it’s important for them to understand the design sensibilities you are looking for and the kind of end-product you are expecting. Irrespective of the fact if the printing is about flyers, posters, business cards, magazines, etc., the requirement-gathering and analysis methodology remains the same. In addition to understanding your printing needs, the printing professionals should get an understanding of the requirements specific to the product. Therefore, a poster may be designed in a different way from that of a flyer, or a different printing process may be followed to print a catalogue than what is required to print a magazine. Additionally, the technology used for the purpose of printing may also vary from one product to the other. But, in any case, the end-product must always be of top-notch quality irrespective of the printing technique used.

In case you are searching for commercial printers in Brisbane, ensure that you convey your printing requirements and specifications to the chosen printing team in a precise and clear manner. It is always recommended that you share your requirements in writing over an email, and if possible, share a couple of samples to help the printing team understand more about the kind of end product you are looking for.