What are the benefits of eye tracking within VR?

The applications for research within VR are immense. You can run wayfinding and shopper studies, conduct employee training and assessment, and even treat social or situational phobias within a safe environment. Some of the most popular uses we’re seeing however are training and marketing research.

Running a study in a VR environment can be very valuable if, for example, you want to test packaging design, product placement, or store wayfinding and signage. High-quality HTC Vive pro prescription optics are perfectly fitted and easy to use. No more discomfort while wearing framed glasses under the headset.

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When you have eye-tracking combined with this, you can tap into essential insights on customer behavior, such as what captures their visual attention, how they view and interpret various messages, and how much of what they see influences their understanding and decisions.

The main benefits are improved safety and the fact you don’t need to be in the physical environment to practice the task. With VR, you can train employees on dangerous tasks without any fear of consequences. 

You can practice skills without the need to halt operations or take machinery and equipment offline. You can replay gaze data to effectively illustrate tacit knowledge for improved training. 

This offers great potential in helping to bridge the knowledge gap which is widening as factories adopt more technology and skilled labor becomes harder to find.

There is also the obvious benefit of being able to train a large volume of staff at the same time without the need to interrupt normal operations.