So you've decided to hire a PPC management agency (or consultant), but you're not sure where to start or how to evaluate experts against one another.
If you're reading this article, you're off to a good start. That's because you've decided to do some research on what you should be expecting (always a good move), and we're about to share the most important questions to ask before hiring any PPC experts – agency or consultant. Pay per click management services focus on maximizing ROI through well crafted PPC campaigns.
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What kind of experience does the agency or expert have in not only managing PPC campaigns but driving results? The reason you're reaching out to an agency is that you want results better than what you can achieve on your own, and ideally, you want your investment to pay off.
You want to hire an agency with a solid plan of attack. What keywords will they target, what are their goals for click-through rates? You're looking for more than a trial-and-error campaign when you're forking over your hard-earned dollars for an expert advisor.
If you're seriously considering hiring an agency or consultant, it's not unreasonable to expect a full proposal complete with a breakdown of the strategy and tactics which will be used. Keep in mind that agencies won't want to give away their secret sauce for a potential client who may simply take the strategy recommendations and urn with them, but you can expect to receive a framework of how the campaign will work and what the steps will involve.