Innovation has taken precedence in the hospitality industry as customers now seek unique experiences than run-of-the-mill products and services. Service design has thus gained a lot of importance and popularity these days as it has many advantages to enhance and improve user experience.

Hotels can benefit a lot from a well-designed and executed service innovation design. The hospitality sector has become a highly competitive one and there are so many hotels and resorts offering the same kind of services. You can hire a designer for hospitality layouts in Sydney.

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This makes it difficult to make a transition and provide something different for the customers without the backing of a well-designed service concept. The second reason is that a lot of changes are taking place in the industry with the incorporation of information technology.

Boutique hotels have become a growing trend and are a fine example of service innovation. The hotels feature contemporary decor and ambiance which is fuss-free for the regular business traveler along with incorporating many modern amenities which have become crucial for today's lifestyle. 

It has focused more on functionality than a luxury which works well for this class of travelers who cannot afford the traditional and luxurious hotels but want something more than the bed and breakfast inns.

Service design, when carried out and implemented in the right manner, has a lot of potential in the hospitality industry which is constantly undergoing changes to suit the traveling behavior of the modern generation.