Reasons To Employ A Content Marketing Agency

Many now believe that content marketing is more efficient than traditional outbound marketing. Those new to content marketing must choose between an in-house approach and a external marketing agency. This article considers some of the advantages of an external marketing provider compared to an in-house team

Range of skills

An outsourced content marketing agency (content marketing bureau in Dutch) will work for a number of clients. They will therefore have the resources to employ specialists to cover all elements of the marketing process. Inbound marketing (of which content marketing is a major element) requires a wider range of skills than traditional outbound marketing.

It is difficult for most businesses to afford the required range of specialists on a full-time basis. Also, re-training an existing team in inbound marketing can be a time-consuming exercise.

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Depth of knowledge/experience

Inbound marketing is resource-intensive. It can be expensive to allow an in house team the time to gain the required skills and experience. But training is essential if the team is to deliver the best returns with the minimum of effort.

An external inbound marketing agency with a background working for many clients over an extended period of time will have the knowledge and experience to ensure the delivery of an effective process. They will employ a range of experienced personnel to cover the full marketing process.


To build an inbound marketing process can be resource-intensive in the early stages. An external marketing team can be switched on during this early phase. Then switched off again once the process is running and the in house team is ready.

It may be an in house department will take on the content marketing task in the medium to long term. Alternatively, the outsourced agency may continue to deliver but at a scaled-down level of involvement.


Why Content Marketing Makes Sense For A Small Business

As a small business, it can be really hard to stand out in front of other similar companies without the proper promotional tools. Online marketing provides the best ways to raise awareness for your small business, with content marketing being the preferred method thanks to its low costs and the ability to reach massive audiences.

Content marketing is a simple method to implement and the results will appear very soon with more visitors to your site and many more leads created. You can also look for the right content marketing strategy via

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Nevertheless, in order to take full advantage of that, you will need to create and optimize some content marketing strategies that will make it even more efficient and provide you with the desired results.

One of the most important content marketing strategies is to create a content calendar and plan the content creation/publishing ahead of time, as this way you will have a steady stream of optimized content that will be added to your site.

Adding valuable content gradually is great if you want to get the best results, so using this strategy is essential. Integrating social media in your content marketing strategies is also essential.

You can use social media to find out the trending topics and write content around it in order to get good exposure. Surveys are also quite useful for content marketing, because they allow you to understand what your customers want and tailor your content to their needs.