Guide to Commonly Used Methods of Printing Business Collaterals

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Traditionally, only offset printing variations used to exist. But technology advancements have led to the emergence of digital printing techniques with different pros and cons of their own. With so many options available, choosing the best one can be a huge challenge. Here, going through the commonly used methods might help you make the right decision for getting your business collateral printed.

  • Sheet-fed Offset Printing: You can get high-quality, detailed, and crisp materials printed with this method. The approach allows the use of true spot colors and is capable of handling a stock of heavy papers. Sheet-fed offset printing is commonly used for brochures, manuals, and fine art pieces.
  • Web Offset Printing: This approach is considered an ideal solution for printing high-volume runs. And if you need to fold or glue your material, web offset printing is what you should opt for.
  • Letterpress: The method is used to create memorable pieces using a stock of heavy, textured papers. Letterpress is a historic and elegant method of printing for amazing results.
  • Digital Printing: If you need to print less volume in a short time, digital printing is your go-to solution. Plus, it also allows personalized and variable data prints. Although digital solutions have evolved to match the offset quality, not all allow for true spot colors. Instead of the CMYK model, this approach uses a wider gamut of RGB shades.
  • Silkscreen: It involves burning a screen for each shade instead of a plate, and is commonly used for printing on irregular surfaces like apparel.

Still, confused about making the right choice? You can consult with Brisbane printers about the best approach for your printing needs.