Effective marketing strategies are much easier to find and duplicate than to create. Marketing is largely a matter of trial and error. While original thinking and reasoning are great attributes, it is likely more profitable for most marketers to discover existing and proven methods and apply their own twist rather than trying to be completely original at the time.
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Here are some great ways to find the best strategy in your niche:
Identify your best competitors and subscribe to their email lists. We know it sounds easy, but many companies aren't. Their list provides you with hands-on information about their every move. You can analyze their steps, landing pages, calls to action, marketing voices, branding, etc.
Be "modern". All marketing strategies are trending, make sure you don't get caught on the slope. One company work for has been doing direct mail for years after the efficiency has dropped. As their competitors go online and develop exclusive strategies for SEO, PPC, and social marketing, they keep pumping expensive direct mail until their death.
Join online marketing forums. While there may be a lot of "annoyance" in online forum marketing, there are some great little things. Good at asking great questions and getting bribes. Just a few minutes a week can reveal a strategy that can make a significant difference in your business.