It is highly likely that you have heard of the new Facebook Chatbot that Facebook created for its users. The bot was created by Facebook with the intention of helping the company gain a better understanding of how its users interact with their Facebook experience. Today, more than 20 million users utilize the bot every month. You might want to become part of that group if you are concerned about how to handle online interaction and business communications.
Facebook's Messenger Bot (or MIB) is, like all of Facebook's products, designed for communication. In order to get the most out of it, though, you'll need to learn how to engage your users in meaningful conversations. Many businesses make the mistake of believing that the more conversation, the better. It's far from true, as you soon discover when interacting with your MIB. The majority of interactions the bot encounters occur through the bot's "friends."
How does the MIB help your business? It can help you increase your sales by helping you reach customers in the fastest and most efficient way possible. Through these conversations, the bot provides an excellent opportunity to provide your customers with the information they're looking for, without ever having to put your business on the internet.
People love talking to other people, so chances are that if you're thinking about using Messenger to communicate with customers, you should. Here are a few things to look for to get started:
Real people are involved in the conversations. Humans understand social context better than any other form of communication. In fact, the use of real-life names in a conversation may be just what the user needs to overcome social anxiety. When conversing with the bot, try to be present in the conversation so you can understand what's being said. Take a few moments to listen to the conversation and try to understand the social context of the conversation.
No messages that go unanswered. Every message sent to the bot should receive a response. Make sure that all of your messages are received, including those from your customers and those from your potential clients.
Communicate in a short message. Messages should always be short and to the point. Your users are busy people, so you should not get hung up on long-winded messages. The length of the message is a function of how busy a person's attention span is.
An informative conversation. Customers and prospects will respond best to topics that aren't too confusing or overwhelming. Short, simple, and simple messages are good for this.
Customer and prospect accounts. Messages should never be delivered through messages from customers and prospects. While these customers can be helpful, it can also lead to your customers becoming angry at you if you try to sell them something that doesn't interest them. If you want to see real results from your Messenger Bot, avoid sending messages from people other than your customer and prospect accounts.
Formal messages. When communicating with customers, never send formal messages with greetings. These messages tend to be less effective and have more backlash than informal messages. Informal messages work best, as they're a lot more likely to get a positive response.
Avoid sending too many messages. Messages should only be sent when they are absolutely necessary and will benefit your business. If your business doesn't need to send messages all day, you shouldn't do it. When your conversations are meant to be quick and useful, try to keep the coat free of boring and informational messages.
Using a Messenger Bot should take some of the pressure off of your employees as they plan for their interactions with your customers. A bot can streamline your conversations and bring in a lot more customers than you'd ever imagine.